As a small or large business, one of your main priorities is getting your name out to potential customers. One of the best ways to do that is by taking advantage of a tool that many people use on a daily basis. Google!
Every day millions of people use Google to find all the products and services that they need. Your business should be among the names that come up when clients are looking for a product or service that you provide. With that being said, there is a handy tool called Google My Business that you should take advantage of today.
Many business owners don’t realize that if you don’t put your business on Google yourself, it will get there somehow. This means just anyone can put information about your business online, and you don’t want that. So, taking the time to create Google My Business for your company is worth it.
What is Google My Business?
Let’s take a look at what Google My Business is. Simply said, Google My Business is a free tool that Google created to help business owners put their business on the map. With this tool, you can manage the information that shows up when your business is searched. In addition to that, you can manage what
that information looks like as well.
Some of the information you can easily update on this include your business location, business hours, photos, phone number, the services you provide, and much more. Searchers will be able to easily access this information when your business comes up in the search results list.
Setting up your Google My Business
Now that you know what Google My Business is for, the next step is creating one for your business. The steps to creating your Google My Business are quite simple and can be done in a matter of minutes. It is important for us to note that it would be better to set it up on a desktop or a laptop, you are able to see every aspect, and it is much easier.
Start by googling “Google My Business” or just typing https://www.google.com/business/ into your search bar. Once you have reached the page, click on the green “Manage Now” button at the top right corner of the screen. Sign in to your Google account, if you have not done so already.
The following steps involve you filling out the information about your business. It is important that as you are filling out this information, you are taking your time and making sure that everything is correct. Towards the end of the form, fill out the information you want customers to see.
Click on all the options you want your customers to see, and if you have a website, you can include it in this section.
The easy part is now done. The final step will be for you to verify your business. This process might take a couple of days. “Choose a way to verify” will pop up on your screen. At the moment, the only options are “Postcard by Mail” and “Verify Later.” Depending on the kind of business you have, you might get other options such as verify my phone, email, or instant verification. But for most businesses, the choice is “Postcard by Mail.”
You will have to wait about 5 days for your postcard to come in. Once you get it, you will have to sign back to your Google My Business and type in the verification code that is on the postcard.
Finally, your Google My Business is set up!
A desktop or laptop is ideal for the setup. But if you ever need to make corrections, this can be done on your mobile device.
Now, go make the best of Google!