When you walk into a Starbucks, you’re immediately swept into its vibrant culture of creative individuality. Their stores are characterized by modernism and artistic sophistication. Likewise, when you walk into a Target, the immediate vibe is fresh, fun, and cool. These brand personalities are cultivated by their environment and is the best way to develop a consistent clientele.
Personalize Your Brand
“Brand personality” is the set of human characteristics attributed to a brand name. These characteristics encourage positive actions that will ultimately benefit a large company or small business. They appeal to clients and consumers alike, as they can relate to them. This framework helps companies configure the way people feel about what they offer.
A business can best define and articulate its brand personality through office space. This benefits both employees and clients, as it creates a culture where your employees can thrive while fueling your clients’ own enthusiasm.
Some of the best ways for branding your office space include:
Defining Your Brands’ Values
Aside from the visual aspect of your business – the logos, slogans, color schemes, etc. – you also want to establish your business’s goals. How are you helping people? What do you want people to associate with your business? By defining your brand’s values and personality, you’ll be able to set yourself up to attract a consistent demographic that will help build your business.
Differentiating Staff And Client Spaces
While you may have common goals, the way your brand is viewed from the perspective of a client and an employee is completely different. That isn’t necessarily bad, as it allows for achieving the same goals through contrasting avenues. When you establish your office space, you’ll want to develop a way to differentiate client spaces and staff spaces to send the appropriate message.
When developing office space, focus on the areas with the most impact. When clients enter your business, their first impression is the reception area. That means you’ll want to create a space that shows them who you are and what you do.
While it’s essential to develop these areas for clients, you’ll want to do the same for your employees. We spend a lot of time at the places we work, and no one wants to be stuck somewhere that inhibits growth and personality. Create an environment that’s optimistic and exciting.
Showcase Your Business
When you set out to open office space for your business, you do so because you believe in the product or service you provide. A great way to showcase that for potential clients is to show how your business works for you and thus how well it can work for others.
Utilizing the colors associated with your brand is the best way to decorate your office space and further establish your brand’s personality. Color schemes should encourage creativity and uplift. Alternatively, if a color scheme isn’t an option, the nature of your business is a good place to start when deciding how to decorate.
Work Smarter In The New Year
If you’re looking for office solutions and ready to take the next step for your business, Titan Business Suites is here to be your guide. We’re located in Katy and offer our clients meeting rooms, private offices, and virtual office services. Whether you’re interested in leasing or renting, we have an office space right for you. Call us today to schedule a tour and let us help you bring your business to the next level.