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Having a Viable Marketing Plan
A marketing plan involves an operational document that outlines an advertising strategy. The organization is supposed to use the strategy to generate leads and reach the target audience. Also, a marketing plan is supposed to be detailed so that the outreach and PR campaigns are undertaken over time. This also includes how the company will measure the effect of these initiatives. The main role of a marketing plan includes the following:
- Market research to assist with pricing decisions and new market entries
- Messaging that targets a certain demographic and geographic area
- Selecting a platform for the promotion of products and services
- Metrics that keep a record of marketing efforts and their reporting timelines
Do You Understand the Role of Marketing Plans
Although similar, the terms marketing plan and marketing strategy are different. In many cases, the strategy and the plan may be included in one document. The plan should outline marketing activities on a month-by-month basis, quarterly, or yearly while the marketing strategy will outline the overall value proposition.
Developing a Marketing Plan
A marketing plan is must consider the value proposition of a business. The value proposition is the overall promise of value to the customer. Therefore, this is a statement that appears front and center on the website or any branding materials for the business.
Additionally, the value proposition should state how a product or brand solves the customer’s issue or sell them exactly what they are looking for. It should also state the benefits of the product or brand and why the customer buys from this company and not another. Therefore the marketing plan is based on this value proposition to the customer.
The marketing plan helps to identify the target market for a product or brand. Typically, market research is the basis for a target market and marketing channel decisions. For instance, the company will advertise on the radio, social media, through online ads, or on regional TV.
Additionally, the marketing plan includes the rationale for these decisions. The plan should focus on the creation, timing, and placement of specific campaigns. They should also include the metrics that measure the outcomes of marketing efforts.
The Execution of a Marketing Plan
A marketing plan can change at any point as a result of the metrics. Therefore, if digital ads are performing better than the company expects, the budget for the campaign can adjust to funding a high-performance platform. The company can also initiate a new budget. However, the challenge for marketing leaders is to ensure that each platform has enough time to show results.
Therefore, digital marketing shows results in real-time. On the other hand, TV ads require rotation to obtain any level of market penetration. With the traditional marketing mix model, a marketing plan falls under the category of promotion.
What Does a Marketing Strategy Involve?
A marketing strategy involves a business’s overall game plan for reaching consumers. Therefore, it contains the company’s value proposition, key brand messaging, data on target customer demographics, and much more. With that being said, a good marketing strategy should consist of the “Four P’s” of marketing which involves product, price, place, and promotion.
A clear marketing strategy must revolve around the company’s value proposition. This communicates to consumers what the company stands for, how it operates, and why it deserves its business. Therefore, providing marketing teams with a template that should inform the initiatives across all of the company’s products and services. For instance, Walmart is common for being a discount retailer with daily low prices. Therefore, the business operations and marketing efforts surround that idea.
Creating a Marketing Strategy
The primary goal of a marketing strategy is to achieve and communicate a viable competitive advantage over rival companies by learning the needs and wants of the consumer. Regardless if it is a print ad design, mass customization, or a social media campaign, a marketing asset can be judged primarily on how it communicates a company’s core value proposition effectively. Therefore, market research can help record this efficiency.
What is a Value Proposition?
A value proposition consists of the value a company promises to deliver to the consumer if they choose their product. Therefore, it plays a major part in a company’s overall marketing strategy. The value proposition helps to provide a declaration of intent or a statement that introduces the company’s brand to the consumer. Therefore, telling them what the company stands for, how it operates, and why the consumer needs their product or service.
Are You Searching for Katy TX Meeting Room Rental?
Titan Business Suites wants you to be successful. That is why offer our clients the best deals and amenities when leasing with us. We have a range of rooms to choose from, from meeting space, to private offices, to virtual space. Don’t settle for less at a traditional leasing office when you can take advantage of all we have to offer here. Therefore, stop searching for Katy TX Meeting Room Rental and contact us at your earliest convenience.
Katy, TX Fun Facts
- Katy was originally named Cane Island, after the creek that runs through it.
- Though a hurricane destroyed Katy in 1900, many historical buildings were preserved and you can take a tour downtown to see them.
- Katy’s main industry was rice but was also known for peanuts, cotton, and gas.
- For more information, search Katy, TX.