COVID-19 has put some major setbacks for marketing, so the question is, how does one bring customers towards them during this tough time?
Reassure Customers
Customers need to see a relaxed and poised leader who looks like they have everything under control. Humans always need reassurance, and customers need that reassurance that the company they are invested in will not go down with COVID-19. Even if sales are going down as a leader, you must put on a smile and reassure the loyal customers that everything will be alright. This will show growth in a company, even if it is suffering. A good leader can do so much for a company
A leader should motivate and tell the company to keep going strong regardless of how it is looking. A leader should also empathize with the customers and need to understand that customers are going through hardships as well and should be taken into consideration as well. Lower prices, donations, and free trials are just a few examples of giving back. These will create more loyal customers.
Reassure customers, so they know your business is for their needs.
Move Your Brand Online
If you aren’t already online, then you should start going online. According to etailinsights, 1.8 million stores are now online in the U.S. Stores are now more online than they have ever been. With that being said, it is so easy to go online nowadays, with all the website building sites such as Squarespace and Wix. It has never been easier.
People are limited to leaving their homes due to COVID-19, so why not bring the store to them? Most stores are only online stores nowadays. Stores such as eBay and Amazon are 100% online. The popularity of Amazon should be a key indicator that the tides are shifting. The future is now, and right now, people are looking for everything online. Looking for paid online ads will also open up a plethora of new opportunities.
Now is the Time
The COVID-19 pandemic has changed every aspect of business and marketing. Now more than ever, people are listening to what companies have to say. These simple tips are effective in marking that your company can use. Now is the time to begin standing out from the rest because customers care more than ever before.
Contact Titan Business Suites today for information regarding virtual services, private offices, and other services. Call us at (281) 769-8181. We are doing everything we can during this pandemic. We have increased sanitation and have placed sanitation stations all over the building. We plan to support our businesses by keeping them as safe as possible.