What are 3 things people look for in a business today? Well, it’s always changing! As time goes on, when more and more young people enter the market space, their needs and expectations change the way companies do business. Industries change their marketing to fit new consumer needs, or they die out.
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Typically, you never have to change your whole business look to keep a client base. However, there are some things you should keep in mind to keep people coming back. These things would apply despite whether you have a big company or a small business. And they are all things that would keep a loyal base of customers that will want to see you grow!
These 3 things people look for are:
Quality
One of the main things that consumers look for in any product is quality. They want to know that what they are getting will hold up. You should always strive to produce a top-notch product out of personal pride in your business, but also so people will come back! If you have a product that is of subpar quality, you could be slapped with a bad review, and that could be enough to tank your business nowadays!
Listen To Your Customers
Never underestimate what a personal touch can do for your business.
This extends on all fronts of your business, even outside of a company setting if you are a public face for your business. No one wants a company that is ready to interject at every turn with a sales pitch. And if your customers are trying to voice a concern, that would not be the best time to shove a new product down their throat. Your customer or client base is the life of your company, and if you don’t listen, you’ll lose them.
Connection
People like to invest their time and money in products and companies that connect with them. Thus, if your values and views align with their own, they are more likely to support you. Younger consumers especially like to feel like their purchases are making a difference.
Therefore, if your business has a story behind it, as long as it’s genuine or some of your profits are donated, younger consumers are more likely to support you. Keep in mind though, any form of connection with your consumers has to be genuine! Consumers will be able to tell if you are phony, and your business will flatline.